Playport is a patented mobile application, using smart phone shopping technology to facilitate purchase of new style instant win games, using the lottery retailer’s existing POS system.
Playport allows lotteries and retailers a “cord cutting” option, making instant win games economically and operationally possible.
Playport Helps Lotteries …
By digitizing the play experience, Playport allows for collection of player contact information, demographic, geographic and purchase characteristics and the opportunity to conduct surveys, remarketing campaigns and introduce retailer-branded games and promotions. Playport games are purchased and prizes redeemed at licensed lottery retail locations.
Playport provides lotteries with the tools to fundamentally change how the sales and marketing of instant win and progressive games is conducted and their relationship with players.
Playport may be custom-branded to align with the lottery’s marketing strategy and provides the opportunity for:
- Custom Branded Games, including holiday or theme branded games for sponsored events to engage players
- Co-branded game themes to appeal to a large variety of consumer brands and content providers, including the offer of exciting prizes from national brands
- Fast and frequent refreshment of new games to fulfill any game marketing opportunity